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Brand Abroad | ROEASY Home: Increse the double sales performance through using Trademark Patent of the Hardware Well

2023-12-02

Brand Abroad | ROEASY Home: Increse the double sales performance through using Trademark Patent of the Hardware Well 

Guangzhou Municipal Bureau of Commerce

Recently, the Guangzhou Municipal Bureau of Commerce held an excellent case roadshow of "Brand Abroad" in the three global cross-border e-commerce centers. More than 30 outstanding company representatives shared their experiences around business models, experience introductions, and specific practices.

According to Lin Shaowu, CEO of ROEASY, ROEASY is a company engaged in the import and export of hardware, doors and windows, and household hardware accessories. I am still the first undergraduate graduate of Guangdong University of Finance. As an entrepreneur, it is not only important to manage the balance sheet, cash flow statement, and income statement, but also to build intangible asset barriers such as patents and trademarks that competitors find difficult to overcome in the short term.

In the past 13 years, ROEASY Family has established two production bases, four supply chain companies, and four hardware sales subsidiaries through internal partnerships. In the past six months, the company has made significant progress in its transformation relying on Alibaba International Station. We have created many overseas explosive products through showcase, live streaming, and various platforms, singing the praises of Guangzhou's hardware brands.

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